Over the years, impulsant has worked for a wide range of clients- from startups to solid ventures that needed to be re-energized through a new identity design. Annedien Hoen knows the force fields within organisations and understands these fascinating creative processes like the back of her hand.
Coming up with original, distinctive design solutions is the speciality of impulsant. Take a look at what’s been created over the past years.
Smarterware.org
Gina Trapani, the original founder of Lifehacker.com has gone solo with Smarterware.org. The logo conveys the vibe of sci-fi, being futuristic, but also human-centered and encouraging simplicity.
Tweakers.net
One of the most succesful Dutch online communities/magazines needed a new logo that was true to the community-vibe of Tweakers.net, contained components of the old logo (a wrench, among other things) but had the power to modernize the brand.
Avartize
Logo design for a Netherlands based Internet startup
Estuaree
(Not launched yet) Logo design for a SneakerEntrepreneurs® concept. It is full of symbolism, which I’ll explain once it’s online.
Escina
A PHP-programmer needed a warm and compelling logo design that helped amplify his skills and ambitions instead of looking too techie.
Exolog
Logo design for Exolog, a CMS system that has been around for quite a while.
Flow
Logo design for a professional organizer. The drops symbolize the flow, which I’ve also tried to accomplish with the changes to the typography.
Innovatieland.org
A Dutch weblog needed a logo that conveys that it’s an institute, is energized and versatile.
Internetcreatieven
Logo design for a mailing list for Dutch internet creatives. The clog symbolizes the heritage of the visual arts the Dutch have, and that internet creatives are a new branch on this tree full of tradition. The color white stands for the white sheet of paper/screen we face when we’re creating something new.
Lifehacking.nl
Logo design for the massively popular Dutch weblog about lifehacking. It combines the original spark with the power of people gathering and sharing their knowledge.
Qurium
Logo design for an Internet strategy company. It’s about working from your core strenght and incorporating other people’s strengths as wel.
Sourchan
Logo design and name creation for a company specialized in change management.
Squins
Logo design and pay-off creation for a Dutch IT-company. It’s about setting something static in motion, we see the shape of screens and the swirls.
Startcapsule
This concept created identities for startups, including all the communications materials: all in one ‘capsule’.
StyLiesh
Logo design for a venture creating concepts for women. It had to be classy, stylish and full of zest.
T2
Logo design for a sales and marketing company. The desired outcome was a logo that was iconic, something that you’d have tattood on your arm.
Odin3
Never launched, but too cool to not show: a logo for an internet startup for recruitment for startups.
